Angie Craig

After Donald Trump won Minnesota’s Second Congressional District, Angie Craig sought to unseat Republican firebrand Congressman Jason Lewis. In the politically crowded and expensive Minneapolis media market, we used a mix of targeted television and digital advertising to tell Angie’s unique story from growing up in a trailer park to working her way through college and becoming a business leader at a health care company. As Democrats across the country struggled to connect with working-class voters, Angie went on to win convincingly in a traditionally Republican district. For Craig’s re-election, in a tough cycle for Congressional Democrats, we ran a sustained communications campaign -- showcasing Craig’s hardscrabble background as motivation for a ground-breaking amount of legislative and casework accomplishments -- from making health care more affordable, to holding government accountable, to helping struggling small businesses overcome economic hardship.

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